摘要
电子商务时代确实来临了，数年前业内普遍认为像服装这种重穿着体验的产品很难在网上打开销路．然而这些年服饰类产品网销份额的逐年攀升．却让很多企业都打算撸起裤腿小试深浅。然而在目前的市场环境下，发展电子商务却并非是所有传统服装企业的必要之举。对于那些已经在这个板块内小试身手的服装企业而言，其网络销售的数字也并非都如人们想象中的那样漂亮。
The era of E-commerce is indeed coming. Although the industry insiders widely considered before that the product like the clothes which highlight the wearing experience was difficult to find a steady market on the internet, the percentage of the internet sales of clothing and accessories is gradually increasing in recent years, which makes many companies eager to have a try. However, in the current marketing environment, it is not inevitable for all the traditional apparel companies to develop E-commerce.
