摘要
旅游购物属于旅游消费中的弹性消费,具有广阔的发展空间,旅游购物消费占旅游者总消费的比重是旅游业是否发达的重要指标。云南旅游购物资源丰富,但云南的旅游购物消费在旅游总消费中所占比重不高,严重影响了云南旅游业的竞争力。通过对云南体验旅游购物的现状和目前存在的问题分析,在基于体验经济理论应用的基础上,提出云南发展体验旅游购物的必然选择和对策。
Tourism shopping is the flexible spending in the tourismShopping, it has a broad development space,its consumption proportion of tourism total consumption is an important indicator to judge the well-developed tourism industry. It is rich in tourism shopping resources in Yunnan,however, tourism spending in the tourism share of total consumption is not high,this affects the competitiveness of the tourism industry seriously in Yunnan. The current situation and existing problems are analysised,the development of experiencing tourism shopping in Yunnan Province is an inevitable choice,and the countermeasures are made on the base of application of Experience Economy Theory.
出处
《经济研究导刊》
2009年第32期78-80,93,共4页
Economic Research Guide
关键词
云南
旅游购物
体验经济
Yunnan
tourism shopping
experience economy
