实施多维实践教学模式提升大学生创新实践能力——市场营销专业多维实践教学模式的实践探索

Actualizing Multi Practice Teaching Model and Promoting the Undergraduate Innovation Ability——The practice exploring of the multi practice teaching model in the marketing speciality

面对全国高校毕业生就业压力不断增大的现实,为使市场营销专业的学生具有创新意识和实践能力,尽早胜任工作,建议实施多维实践教学模式,即进行多类型、多场所、多角色的实践教学活动。同时,提出了多维实践教学模式的实施保障与控制手段。

The actuality that the graduate student employment pressure that faces the national and high school continuously enlarge, for make the market marketing profession of student have the innovation consciousness and practice the ability, as early as possible very competent at a job, suggest to carry out multi to practice the teaching mode, then can^y on many types, many places, many ful- fillment teaching activity of the role.At the same time, put forward many to practice the implement of the teaching mode guarantee and control the means.