大众媒介文化及其社会影响辨析

Mass Media Culture and Its Social Influence

随着文化范式的调整,大众媒介文化对传统文化的等级秩序和深度追求构成巨大消解。全球化语境中空前复杂的多元文化因素,使对经典观念的颠覆和消解成为潮流。媒体技术的自主与视觉文化的兴盛,导致以文字为基本媒介的文化形态让位于以图像为基本形态的视觉文化,加速了"形象资本"和"图像霸权"的形成。技术进入到人类生存最内在的领域,改变着我们理解、思想和意愿的方式。我们只能在发展技术的同时,加强对技术的人文规范和控制,这在技术决定论日益盛行的今天尤其是当务之急。目前,新世纪中国文论对于媒介文化及其后果这一问题域所涵盖的诸问题的讨论,亟须整体性观照和深入系统的研究。

With adjustment of cultural paradigm, mass media culture has dispelled and digested the hierarchical order and depth of the pursuit of traditional culture. Under the background of multi-cultural factors of globalization context, subversion and digestion of classical concept have become a new trend. Autonomy of media technology and the rise of visual culture accelerate the formation of ＂image capital＂ and ＂picture hegemony＂. Nowadays, technology has gradually changed the way of our understanding, ideas and willingness. Therefore, it is necessary for us to strengthen the regulations and control of technology from humanistic perspective.