企业在家电下乡中开拓农村市场的营销策略

Enterprises' Marketing Strategies for Expanding the Rural Market in Home Appliances Going to the Countryside

家电下乡是一个利国利民的好政策。通过对我国农村消费市场状况的分析,提出了在家电下乡的过程中企业开展营销活动存在的问题,并针对相关问题从4P角度阐述了家电企业开拓农村市场的营销策略。

Home appliances going to the countryside is a good policy benefiting both the country and the people. Through the analysis of the rural consumption market of our country, the article puts forward the problems of enterprises in marketing activities in the process of policy implementation, and illustrates concrete marketing strategies for the expansion of the rural market so as to solve related problems from the 4P perspective