江西纺织业实施品牌战略的问题及对策

Issue and Countermeasures of the Implementation of Brand Strategy in Jiangxi Textile Industry

实施品牌战略以增强企业自主创新能力和核心竞争力,是江西纺织业发展到现阶段的必然选择,是实现可持续发展的根本。文章分析了江西纺织业品牌战略的现状和存在的问题,提出了相应的对策。

The implementation of brand strategy to enhance independent innovation capability and core competitiveness is an inevitable choice and fundamental for sustainable development of Jiangxi textile industry. The status quo and problems of textile industry in Jiangxi Province were analyzed, and the corresponding countermeasures were brought forward.