青海绿色食品品牌营销问题及其对策研究

Marketing for Qinghai's Organic Food Brand and Its Countermeasure

青海特殊的地理位置和独特的自然环境,使绿色食品具有高原性、无污染、资源丰富多样等优势,极具开发潜力。但由于青海企业缺乏绿色食品品牌营销理念,导致青海的绿色食品在国内外市场上的知名度低,其经济价值未能得到真正体现,造成了一定的资源浪费。文章针对青海绿色食品品牌状况,分析了青海在绿色食品品牌营销方面存在的问题,提出了相应的解决方案,这将为提升青海绿色食品品牌知名度,将资源优势转变为经济优势起到积极的促进作用。

The favorable geographical position and the unique natural environment of Qinghai enable the organic foods to have the features of plateau, non-pollution, bountiful resources and so on, which has the development potential extremely. But due to the lack of the brand marketing idea in the enterprises, Qinghai＇s organic foods to be low in domestic and foreign markets popularity, its economic value has not been able to obtain manifests truly, which created certain resources waste. This paper in view of the Qinghai＇s organic food brand condition, analyzed the problems which exists in the organic foods brand marketing in Qinghai, proposed the corresponding solution strategy, which to promote the Qinghai organic food brand in popularity, transforms the resources superiority for the favorable economic conditions.