纵向产品差异的闭环供应链定价策略研究

Research on Price Decision for Closed-loop Supply Chains when Vertical Products Difference Exists

为了解决闭环供应链中的定价策略问题,根据单一制造商和单一零售商构成的二级闭环供应链系统,应用博弈理论研究新产品与再造品之间存在纵向产品差异时闭环供应链中制造商和零售商的定价策略。得出了一个合作博弈的均衡解(合作决策)和一个非合作博弈(均衡解斯坦克尔伯格)的均衡解(分散决策),并对两种定价策略作了进一步的比较,得出了一些有价值的结论。

To deal with price decision in closed-loop supply chain, based on the two-level closed-loop supply chain that is made up of single manufacturer and single retailer, price decisions of manufacturers and retailers are studied by game theory when there are vertical products differences between new products and remanufactured products. A cooperative game equilibrium （cooperative decision-making） and a non-cooperative game equilibrium （Stackelberg equilibrium） （distributed decision-making） are obtained. Finally, two price decisions are further compared and some valued conclusions are presented.