云阳城市旅游形象识别系统构建研究

A Study of the Design of Yunyang's Tourism Identification System

城市形象是一个城市地域特点和文化特色的集中反映,随着旅游业的发展和城市旅游竞争的日益激烈,设计独特的城市旅游形象、提升城市的旅游竞争力越来越多地被关注。文章以重庆云阳旅游形象识别系统设计为出发点,分析了云阳的地域文化特色,提出了云阳设计城市旅游形象的原则,并指出了云阳在城市理念识别、行为识别、视觉识别等方面要注意的问题,对云阳城市旅游识别系统的设计提出了相应的建议,期望对云阳的旅游发展有一定的借鉴作用。

The city＇s image is the reflection of a city geographic characteristics and cultural characteristics. With the development of tourism and the increasingly fierce competition in urban tourism, to design a unique image of the city tourism and to enhance the competitiveness of cities tourism have been given more and more concern. In this paper, the author analyzed the geographical and cultural characteristics of Yunyang,put forward the design principles of urban tourism image of Yunyang, and pointed out some questions that Yunyang should pay attention to, such as the concept of city recognition, behavior recognition, visual recognition, etc. The author also gave some propositions on the design of the identification system of Yunyang＇ s urban tourism.