高校学生工作新闻发言人危机处理的媒体应对策略

Tactics for College Student Work News Spokesmen Meeting Media when Telling about College Crises

近年来,高校危机事件频发,引起了社会各方的广泛关注。危机事件如果处理不当,高校多年来建立起来的良好形象会因此受到重创。高校学生工作新闻发言人要掌控学生工作条线的危机事件,谙熟新闻媒体建构与再现危机事件的基本原理与方法,在集体把关的基础上采取相应的危机处理与媒体应对策略。

In recent years, college crises constantly happen, as to which public attention is thoroughly aroused. If the crises are not properly handled , the good image of institutions of higher learning would be sullied. Therefore, college student work news spokesmen should know well about college crises related to student work and basic principles and ways of media reproducing crises events, and take proper tactics of tackling crises and meeting media on the basis of the collective making checks.