无锡老年人旅游市场需求与开发研究

Research on Demand and Development of the Segmentation for Senior Tourists in Wuxi City

随着医疗保健水平的提高,以及我国老龄化社会的到来,促使大量的老年人外出旅游。基于此,笔者根据无锡市老年人市场的特点,对无锡老年人旅游市场进行了可行性分析。需要指出的是,目前老年人旅游市场的开发还不完善,存在着市场细分不彻底、产品质量和服务欠佳、促销效果不佳等问题,需要通过开发多元化产品、制定更加完善的促销策略来刺激消费,进一步开拓老年人旅游市场。

With the economic development and the improvement of health care level, and with the emerging of an aging society in China, a large number of elderly people would like to travel, around China . According to the characteristics of the traveling segmentation for senior tourists in Wuxi City, the paper notes that the development of the segmentation is not perfect because of some problems, such as imperfect market segmentation, poor products quality and ineffective promotion policies and so on . Only through the diversified products development and marketing strategies can we stimulate consumption and further develop the tourist market segmentation .