摘要
通过对铁路基层站段市场营销工作的调查，分析目前铁路基层站段的市场营销的基本情况和存在问题，并对强化市场营销活动进行探讨。
By investigating the marketing of primary railway stations and depots, the author analyzed the basic circumstances and existing problems of primary stations and depots' marketing, discussed how to strengthen the marketing.
出处
《铁道运输与经济》
北大核心
1998年第11期4-6,共3页
Railway Transport and Economy
关键词
基层站段
市场营销
改革
铁路运输
Primary stations and depots, Marketing, Marketing efficiency
