金融海啸下珠三角运动服装业的“危”与“机”

"Crises" and "Opportunities" of the Pearl River Delta' Sports Clothing Industry under the Current Financial Tsunami

文章运用珠三角运动服装业最新的运行数据,从资源禀赋、销售业绩、贸易影响要素入手,以产业升级为切入点,综合分析该产业在全球运动服装产业价值链上所处位置,深度剖析珠三角运动服装业在当前金融危机背景下所面临的"危"与"机",提出产业优化升级路径和实施策略,为珠三角运动服装业及我国其它劳动密集型产业的发展和升级提供指引。

This paper, based on the latest data of the Pearl River Delta＇ s clothing industry, starting from the elements of resource endowment, sales performance, and influence factors of trade, and regarding industrial upgrading as a breakthrough point, makes a comprehensive analysis of the position of the industry in the value chain of the global sports clothing industries, conducts an in-depth analysis of ＂crises＂ and ＂opportunities＂ of the Pearl River Delta＇ sports clothing industry under the current financial tsunami, and puts forward the path of the industrial upgrading and the strategy of implementation, in order to provide some guidelines for the development and upgrading of the Pearl River Delta＇ sports clothing industry and our country＂ s other labor-intensive industries.