传统纹样在现代标志设计中的应用

THE APPLICATION OF TRADTIONAL PATTERNS ON MODERN LOGO DESIGN

传统纹样是一个民族文化的结晶,同样现代标志设计也是一个民族文化的结晶。传统纹样与现代设计意识相融合,可以使现代标志设计具有更加丰富的文化底蕴。本文试图以经典事例分析的方式,从传统纹样在现代标志设计中常用的几个方面来探讨在现代设计背景下,传统纹样对于现代标志设计的价值和意义。

The traditional pattem is the crystallization of a national culture, the same logo design in modem culture is a crystallization. Traditional patterns and modem consciousness of design compromises each other, enabling a more modem logo design with rich culture. This article attempts to analyze the classic example of the way, from the tradition nal patterns in the modem logo design used to explore several aspects of design in the modem context the traditional patterns of modem logo design for the value and meaning.