品牌策略与巢湖形象传播

BRAND STRATEGY AND IMAGE PROPAGATION OF CHAOHU

形象对城市发展意义重大,良好的城市形象对外可提高城市竞争力、对内可增强城市凝聚力。在注意力经济时代,要吸引有限的优质资源推动城市发展,就必须打造优质的城市形象,进而形成城市形象的品牌乃至名牌。城市品牌形象的塑造离不开传播。对于巢湖这样一个拥有丰富资源,而欠发达的三线城市而言,更应该积极地实施城市形象品牌策略,以扩大巢湖的知名度、美誉度、影响力,从而提升城市的综合竞争力,促进城市的全面繁荣和发展。

Image is significant to the development of the city, affecting the external competitiveness of the city and the strength of internal cohesion. In the age of attention economy, in order to attract the limited resources for the promotion of quality urban development, it is necessary to create high--quality image of the city, and form a brand of city＇s image and even the famous brand. City Brand image can not be separated from propagation. Cities such as Chanhu which is less developed, but has such a rich resource, should actively implement the city＇ s image brand strategy to expand the visibility, reputation, influence, and thus to upgrade the city＇s comprehensive competitiveness, and promote the overall prosperity of the city and development.