麦克罗碧的女性杂志意识形态分析述评

On Angela McRobbie's Ideological Analysis of Feminine Magazine

英国伯明翰学派文化研究的重要理论家安吉娜.麦克罗碧,是伯明翰学派较早认识到女性亚文化问题的女性研究者之一,也是伯明翰学派中最早对女性杂志进行研究的女性学者之一。她用意识形态理论来分析女性杂志,旨在剖析男权意识主导下的女性媒体形象的边缘化、刻板化、扭曲化的社会成因和文化成因,创建不带性别歧视和性别偏见的女性媒介话语,揭示并表达女性浏览女性杂志等大众媒介时独特的日常生活体验或媒介消费体验。

Angela McRobbie is one of the most important theorist of Berminhan School on Culture Research, She is also the first to study the subculture about women and feminine magazine based on the ideological theory, aiming at exploring the social root and cause of women＇s medium image being marginalized, stereotyped and distorted, and then creating women＇s speech on media in order to reveal and express women＇s unique life experience or medium consuming experience when skimming through the magazines.