社会主义核心价值体系传播机制在高校的构建

The Exploration of Establishing the Communication Mechanism of Socialist Core Value System in Colledges

党的十七大指出,要大力建设和弘扬社会主义核心价值体系,增强社会主义意识形态的吸引力和凝聚力。高校自身的属性和功能决定了必须旗帜鲜明地宣扬社会主义核心价值体系,建立长效的传播机制。从传播学角度出发,在高校构建社会主义核心价值体系关键是要从传播理念和传播渠道方面着手,旗帜鲜明地提倡思政工作的意识形态属性,强调抽象思维和具象思维,注重传统思政教育和核心价值体系教育的结合、现实发展教育与理想信念教育的结合、精神文明建设与文化氛围营造的结合,运用好人人互动的人际传播媒体、群体互动的组织传播媒体、多向互动的大众传播媒体,牢牢把握教学第一课堂、校园文化的第二课堂、校外实践的第三课堂。

From the perspective of Communication, these are key factors to build up the socialist core value system. Firstly, we should take communication ideas and communication channels as the breakthrough, work with a clear-cut advocate of the ideology essence of ideological and political work, emphasize abstract thinking and representational thinking, focus ourselves on the combination of the education of traditional ideological and political and the education of the core value system, the combination of the education of development and the education of faith, the combination of the establishment of spiritual civilization and the building of culture environment. Secondly, we should make good use of the communication medias based on interpersonal interaction, groups interaction, multi-directional interaction. Finally, we should firmly grasp the first class of teaching in classroom, the second class of campus culture, the third class of society practice.