扩大居民消费需求的原因分析与对策探讨

On the Focus, Causes and Measures of Expanding Domestic Consumer Demand

我国国内消费需求尤其是居民消费需求相对不足。由于中低收入居民人数众多且具有较高的消费倾向,所以扩大国内消费需求的重点应该是提高中低收入居民的消费需求能力和增强他们的消费需求欲望。提高其消费能力的主要办法是提高其收入、降低商品价格以及发展消费信贷;增强其消费欲望可以从完善社会保障、营造良好的市场环境、培育消费需求热点和加大舆论宣传力度以及更新消费观念等方面着手。

The consumer demand especially the domestic consumer demand is relatively insufficient in our country due to the large number of low-income residents and higher consumption trend. To expand domestic demands we should increase the consumption power of residents with lower income and strengthen consumer desire. Methods of improving consumption power include raising residents＇ income, reducing commodity price and developing consumer credit services. To strengthen the consumer desire is about perfecting social security system and marketplace environment, cultivating the hot spot of consumer demand, enhancing publicity and renewing consumption concept.