国际传播与翻译策略——以中医翻译为例

International Communication and Translation Strategies——An Opinion on TCM Translation

针对"中医走向世界遭遇翻译障碍",文章指出,以传播学论之,选择恰当的传播形式和内容,可达有效的国际传播和受众接受。中医文化的传播和输出,不仅要在"原型翻译法"上推进,更需在"边缘翻译法"上拓展。翻译需要眼光,更需要策略。

＂TCM （Traditional Chinese Medicine） encounters translation barrier while exported to the world. ＂ Under this circumstance, the article points out that, in view of International Communication, the choice of appropriate forms and contents can help reach the effective international dissemination and win the acceptance of audiences. Besides the source-oriented prototypical translation forms, the target-oriented peripheral/marginal translation forms should be impelled as useful strategies. The author concludes that the translation of TCM needs intelligence, but appropriate strategies even more.