摘要
在当今医药营销日益竞争激烈的氛围下,医药销售代表的出现成为医药营销中的必然。然而现在医药代表的高流失率却节节攀升,对医药代表流失率高展开阐述,分析了产生的原因,进而探讨了解决的对策及应采取的相关措施。
In today's increasingly competitive pharmaceutical market atmosphere, the emergence ot a pnannaceuucal sines representative pharmaceutical marketing necessity. Now, however, medical representatives of the high wastage rate is climbing, the high wastage rate of medical representatives started elaborated analysis of the causes, then discusses the response and should be taken to resolve the relevant measures.
出处
《管理观察》
2009年第32期71-72,共2页
Management Observer
关键词
医药代表
高流失率
原因
措施
pharmaceutical representative
high wastage rate
causes
measures