NBA网络传播现状及对策的研究

The Present Situation of NBA Network Dissemination and Countermeasure Research

运用文献资料、逻辑分析等方法,对NBA网络传播的现状进行了回顾式的研究,研究结果:NBA互联网传播市场发展已比较成熟,建立NBA官方网站和包括中文网站在内的9个国际官方网站,和各大媒体公司合作开展了多样化的网络赛事传播。同时对NBA网络传播中存在的问题提出了对策。

The use of literature,logical analysis,and dissemination of NBA network reviewed the status of research,the results： NBA Internet has been more mature market,the establishment of the official NBA Web site and including the Chinese,including nine international official website,and cooperated with major media companies to carry out the dissemination of a variety of network events.At the same time propose the countermeasure to question which exists to the NBA network dissemination.