论期刊编辑策划的创新方法

On the Creative Methods of Journals' Editing Design

期刊编辑的策划意识对于期刊的发展具有重要意义。期刊编辑策划的创新,可以从以"准确定位、点面结合"为特点的读者定位,以"立足独特、突出个性"为追求的栏目策划,以"系统全面、突出品位"为手段的选题策划,以"独特定位、追求品牌"为目标的形象策划四个方面入手。

The design consciousness of journal editing is very important for the development of journal.The design creation of editing design can be achieved by the aspects of readers orientation,column design,choice design and image design.