用色彩营销展示中国革制品企业独特魅力

Show the Unique Charm of Chinese Leather Goods Company with the Color Marketing

介绍了色彩营销这一新型营销方法,并结合中国革制品产业的特点和国内外知名革制品品牌色彩营销的实例,阐述了色彩营销在革制品设计、企业形象构建、产品促销等方面的显著作用,同时就革制品企业如何进行色彩营销提出了建议。

A kind of new marketing approaches called color marketing was described, the characteristic of leather goods industry and several examples of famous domestic and foreign leather goods brands were combined to explain the significant role of color marketing in the leather goods design, corporate image building, product promotion .Some recommendations about how to carry out color marketing were given.