摘要
基于促销努力影响需求、零售商不允许缺货且可以二次订货的情况,本文建立了由一个供应商和一个零售商组成的二级供应链回购契约模型,论证了无论是单纯回购策略还是回购策略下努力成本共担都不能实现供应链的协调,并引入奖励与惩罚策略来达到协调作用。最后,通过算例对模型进行了分析。
On the condition that the demand is impacted by sales effort, and the retailer is not allowed to being out of stock and is allowed to order the second time,the mathematical models of buy-back contract strategy are established. And it is demonstrated that the supply chain can not be coordinated based on the single buy-back strategy or the intergration of buy-back and cost-sharing strategy, then the strategies of reward and punishment are introduced to achieve the coordination role. Finally,a numerical example is given to illustrate the model.
出处
《技术经济》
2009年第11期116-120,共5页
Journal of Technology Economics
关键词
销售努力
回购策略
成本共担
奖励惩罚策略
sales effort
buy-back strategy
cost-sharing
reward and punishment strategy
