摘要
浙江五峰书院是我国知名书院,在当前国学、浙学研究背景下,具有很大市场开发潜力。书院应以"千年书院,浙东事功文化圣城"为基本主题,以"以书院传统为尊,以浙东学术为韵,以人为本,以游为上"为策划理念,遵循"重点驱动,热点带动,新品促动、整体联动"的总体思路来开发。
Against the current background of studing Sinology and ZheXue, Zhejiang Wufeng College as a well-known college in China has a great potential market for development. The basic theme of developing Wufeng College should be "the Millennium College, the holy city of Eastern Zhejiang culture". The planning philosophy should be "based on respecting traditional College, rhyme with eastern Zhejiang academy, people oriented, travel first". The general idea is "key point driving, hot point leading, new products motivating, overall linking."
出处
《金华职业技术学院学报》
2009年第5期50-53,共4页
Journal of Jinhua Polytechnic
关键词
五峰书院
旅游策划
项目定位
功能分区
Wufeng College,tourism planning,the project location ,function zoning