摘要
药品是人们生活中不想接触又似乎是不可或缺的特殊物品。如何在电视媒介上推销药品,完善药品的听觉语言是非常重要的。而运用修辞方法是增加语言魅力的重要手段之一。本文主要分析电视药品广告中听觉语言的修辞方法。
the medicine is a special thing that people donnot want but have to reeiver. In order to marker medicines in TV, it is important to design the hearing language of Tv ads better. And using Rhetorical methods is an important way to realize the aim of medicial TV. This thesis is able to analyse the Rhetorical methods of hearing language.
出处
《宜春学院学报》
2009年第5期110-112,共3页
Journal of Yichun University
基金
2009年梧州学院院级科研项目(编号:2009C036)
