基于旅游行为的旅游目的地空间层次与管理

TOURIST DESTINATION SPATIAL STRUCTURE LAYER AND ITS MANAGEMENT BASED ON TOURIST BEHAVIOR

关于旅游目的地的空间研究比较丰富,视点主要在于经济与地理空间。但是,旅游业是市场导向非常明显的行业,从旅游行为角度研究旅游目的地的空间层次更具有现实意义,对指导旅游目的地的开发和管理更具有操作性。本论文从旅游行为导向、管理方便性角度,融入社区理念,提出了新的旅游目的地解读,将其划分为三个空间层次,即游览服务区、社区服务区和社会服务区,并分析了它的空间层次结构关系和主要要素。论文最后从规范管理角度提出管理层次与关系。

First, there are many researches about the space in tourist destinations, which mainly focus on economy and geographic space. As tourism industry is apparently a market-oriented industry, it is of significance to conduct researches on the space-layer in tourist destinations in terms of tourist behaviors. These researches will be practical to guide the development and management of the tourist destinations. The authors of this paper consider that tourism space-layers should be conceived according to the characteristics of tourist behaviors, and the article analyzes the new conception of tourist destination .Second, this article considers that tourists destination should be an integral geographical system, and divides the tourist destination spatial structure into 3 layers, namely, the tourist attractions, community service district, and society service district. The article also analyzes the tourists＇ recognition of the tourist destination layer, and analyzes the relationships of the three layers. The article also mentions that the key dements of tourist destination are tourist attraction, tour corridor, community, tourism service industry. Third, the tourism image of a tourist destination affects the decision of a tourist. The images are formed through the cognition of a tourist to the 3 layers of the destination. Fourth, the author brings forward the management of the tourist destination layers which should be managed differently. Operator is the manager of tourist attractions; whose main duty is to involve in tourism resources, tourism marketing, environment managing, and safety managing, and so on. Community Board is the manager of community service district, whose main task is to conduct and code service industry in the community, such as tourist shopping and restaurant. Government is the manger of the society service district, whose main task is to construct infrastructure, such as communication, road signs, hotels and good environments. At last, this paper analyzes the different managers, benefit bodies, benefit forms, management goals, and the main content of managing the 3 layers, and offers some detailed strategies for tourist destination management.