语义翻译与交际翻译在广告翻译中的应用

Application of Semantic and Communicative Translation to Advertisement Translation

语义翻译和交际翻译是纽马克翻译理论中的两种基本方法。广告文本类型及特点决定了广告翻译中应采取以交际翻译为主,结合使用语义翻译的策略,以使广告达到促使消费者采取购买行为的目的。

Semantic translation and communicative translation are two basic methods in Newmark＇ s translation theory. The text type and characteristics of advertisements decide that communication translation, combined with semantic translation, should be appropriately adopted in ads translation to stimulate consumers to purchase.