旅游目的地供应链概念模型的构建

The Construction of Conceptual Model of Tourist Destination Supply Chain

供应链的概念最初是为了解决企业内部各职能部门之间流通不畅、存货和能力配置不合理的问题而提出的,其后扩大到企业之间形成一个整体的功能网链结构模式。旅游供应链概念最早始于对分销渠道的分析,虽然随着旅游供应链实践发展的深入和理论探讨的增多,学者们从不同角度对其展开了深入研究,但目前在旅游供应链概念理解上尚未达成共识。本文从旅游目的地角度出发,结合对旅游供应链概念的分析和认识,提出了本文的旅游目的地供应链概念,并在对旅游目的地供应链构成主体进行分析的基础上,提出了旅游目的地供应链概念模型,以期对旅游目的地供应链建设有所帮助。

The concept of supply chain, initially developed to solve the problems of the poor circulation and the unreasonable inventory and capacity allocation among the various functional departments within the enterprise, was extended to form the whole functional network chain model among enterprises subsequently. The tourism supply chain concept was first proposed with the analysis of distribution channels. With practical and theoretical development of chain, scholars carried out in-depth researches on it from different perspectives. But up till now the scholars have not yet reached a consensus on the concept of it. From the tourist destination point of view, combined with an analysis and understanding of the chain, the authors put forward the concept of the tourist destination supply chain. Based on an analysis of its subjects, the paper established a conceptual model of tourist destination supply chain, with the hope that the model will be of favor in the practical construction of tourist destination supply chain.