基于产业链视角的国内外事件管理研究述评

Review on Event Management Research in China and Abroad:a Industry Chain Perspective

文章分析了事件产业链各环节的构成及相应的研究取向,从上游、中游、下游及影响评估四个方面对国内外事件管理研究领域的主要观点及其差异进行了述评。发现对事件管理的战略管理,产业融合背景下利益相关者合作,及事件参加者体验被忽视的地位等研究的缺失在国内外均有存在,国内尤为突出;而产业发展成熟度的不同使国内外研究角度与方法存在诸多不同,研究结果的梳理为事件产业发展提供了理性的反思,并进一步指出了研究应关注的问题。

This paper made an analysis of the composition of the four identified sessions in Event industry chain and the research orientations and reviewed the main conclusions and differences of the researches at home and abroad from four aspects namely upstream, midstream, downstream, and impact. It is found that that all the researches lack concerns of strategic thinking in the upstream industry and effective cooperation among the stakeholders in the context of industry convergence and event participants＇ experience are neglected. This problem is particularly prominent in China. From the hackles of the researches, it provides the rational reflection for the industry development and also points out the study trends in the future.