体育消费的研究范式、内容分析及特征启示

Review on the Research Paradigms,Content Analysis and Characters of Sports Consumption

运用文献资料法,从体育消费的经济学概念、体育消费的"现状调查"涉及不同地区不同年龄和不同阶层等、体育消费与体育产业关系研究、体育消费者行为研究、体育消费文化研究以及小城镇体育消费研究6个方面对目前国内外有关体育消费的研究内容进行分析总结,发现体育消费的研究范式主要集中于"消费经济学"、"传统社会学"和"消费文化学"3个方面,这3个方面都有自己独立的核心解释性概念,应用途径与方法各不相同。从最后的总体特征分析来看,国内体育消费研究以传统社会学和消费文化学范式的研究居多,消费经济学范式的研究较少,分布特征不均匀,并且在研究方法上各研究范式的深度略显不足,有待于开启新视角,进一步深化研究。

Through document methods, six fairly great research levels have been summarized, including the economic concept of sports consumption, status survey of sports consumption in different regions, genders, ages and different social groups, the relationship of sports consumption and sports industry, research of sports consumption culture, sports consumption research of small towns, researches mainly focus on sports consumption behaviors. Research paradigms about sport consumption are focus on consumption economics, traditional sociology and consumption cultures, those research paradigms have themselves absolute interpretive concepts, there are different in methods and applications. From the total character of researches about sport consumption, it showed more in the majority of traditional sociology and consumption cultures research paradigms than consumption economy paradigms, which are excreted on uneven distribution characteristics, moreover. There are no depth studies. So it is expected to be in depth studies in a new perspective.