我国健美操明星价值效应研究

Study on the Effect of Aerobics Stars' Value in China

基于价值效应的相关理论,结合健美操明星的社会属性,深入探讨健美操明星的价值效应,其价值效应主要体现在四个方面,即"注意力经济"效应、"晕轮"效应、"契合度优势"效应、"首因"和"近因"效应。在此研究基础上,根据当前明星价值市场开发的运行规律,提出了我国健美操明星价值效应开发的设想,第一,构架企业与健美操明星桥梁,促成"注意力经济"效应链产生;第二,充分挖掘健美操明星的"晕轮"效应,扩大其社会影响力;第三,规范健美操明星管理市场,有效带动健美操明星"契合度优势"效应;第四,充分发挥健美操明星的"首因"和"近因"效应,树立良好的社会形象。

On the base of the theory of value effect, combined with the social attributes of aerobics stars, the author had studied the value effect of aerobics star. The value effect mainly includes four aspects, ＂attention economy＂ effect, ＂halo＂ effect, ＂fit advantage＂ effect, ＂first cause＂ and ＂proximate cause＂ effect. Based on those study, the author had put forward the idea of the exploitation of the value effect of aerobics stars according to the operation law of the market exploitation of star value in the current. First, to promote the ＂attention economy＂ chain, we should construct the bridge between business and aerobics stars; Second, to expand the society influence, we should tap the ＂halo＂ effect of aerobics star; Third, to effectively lead ＂fit advantage＂ effect, we should standardize the management market of aerobics star; Fourth, to set a good social image, we should exert ＂first cause＂ and ＂proximate cause＂ effect of aerobics star.