消费者效用函数模型的改进与企业定价策略

Improved Consumer Utility Function Model and Enterprise Pricing Strategy

尝试对前人所提出的消费者效用函数模型进行适当改进,在模型中同时引入个人对自己所处社区层次的重视程度,λ以及整个社区对个人所处层次的重视程度ρ.依托同时考虑λ和ρ两个参数的新模型,探讨在炫耀性社区环境中,炫耀性消费的原因结果及其经济效用等问题,并在此基础上分析企业定价策略。

This paper attempt to appropriately improve the consumer utility function model put forward by the predecessors by introducing into it, the extent λ to which an individual attaches importance to his own position in the community and the extent p to which the entire community attaches importance to the individual position. This paper, taking into account the new model with two parameters λ and ρ, explores the causes and results of conspicuous consumption in the conspicuous community environment and its economic effectiveness and etc. Accordingly, enterprise pricing strategies are discussed.