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搜索引擎网站用户忠诚度影响因素的研究模型 被引量：2

A Model of Reasons of Users' Loyalty to Search Engine Website
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摘要 在前人相关研究的基础上,提出了一个搜索引擎网站用户忠诚度影响因素的研究模型,分析了搜索引擎网站用户忠诚度影响因素主要包括可用性、知名度、信任、满意度和信息检索模型评价等,此外,用户对搜索引擎的熟悉度对用户的信息获取行为也起到了重要的作用。 On the basis of previous research, this article introduced a model of masons of users＇ loyalty to search engine,and analysed the reasons of users＇ loyalty to search engine, including usability, reputation, trust, satisfaction and the evaluation of information retrieval model and so on. Besides, users＇ familiarity with search entwine was playing an important role to the activity of users＇ information retrieving.
作者 利燕红 张志彬
机构地区 深圳信息职业技术学院图书馆
出处 《现代情报》 2009年第11期207-210,214,共5页 Journal of Modern Information
关键词 搜索引擎 用户忠诚度 网站可用性 用户信任 用户满意度 search engine users＇ loyalty website usability users＇ trust users＇ satisfaction
分类号 G358 [文化科学—情报学]
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参考文献16

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二级参考文献1

  • 1[1]李晓明:http://www.se-express.com[EB]

共引文献2

同被引文献29

  • 1黄清芬.用户信息需求探析[J].情报杂志,2004,23(7):38-40. 被引量：59
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现代情报
2009年 第11期

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