摘要
在我国医院的发展与医疗市场现状为背景的基础上,以CRM的内涵及医院现代经营管理思想,解析"亚德"医院客户关系系统在医院实施的医院价值。
Base on the background of the development in Chinese hospitals and the present situation in medical markets, combined with CRM and modern hospital management theory, the system of AD hospital customer relationship management, which values in hospital, have been analyzed.
出处
《中国医院管理》
2009年第12期59-61,共3页
Chinese Hospital Management
基金
重庆市科技攻关项目[渝科发计字(2008)53]
关键词
客户关系管理
管理思想
医疗市场
customer relationship management, management theory, medical market
