摘要
介绍了产品开发战略、市场营销战略、公共关系等现代企业经营战略在凤凰湖旅游度假区开发中的应用以及这些经营战略实施中应注意的问题。
The author introduced the application of modern enterprise management strategies such as product developing strategy,market management and selling strategy and public relation strategy for the Fenghuanghu tourism development,and put forth the concerned questions while the strategies being carried out hereafter.
出处
《广西水利水电》
1998年第3期45-47,50,共4页
Guangxi Water Resources & Hydropower Engineering
关键词
经营战略
旅游资源
规划
凤凰湖
management strategy,tourism resources, planning, Fenghuanghu
