基于差异化战略的城市文化定位选择——以云阳县为例

Selection on urban culture position based on disparity strategy——Taking Yunyang county as an example

实施差异化战略是有效促进城市文化发展的重要途径。在对云阳城市文化背景和存在问题分析的基础上,将其放在空间环境中,与周边其他区县进行差异化比较,寻找云阳的城市文化特色。在比较的基础上,得出张飞文化和移民文化是云阳具有比较优势的文化形式,以此作为其城市文化定位的基础,能够有效提升城市形象的结论。

The implementation of disparity strategy is an important path to effectively promote urban culture development. Based on analysis of the existing problems and urban culture background of Yunyang county, Yunyang is put in space environment and is compared with its neighboring districts and counties, and its urban cultural characteristics are searched for. On the basis of the comparison, it is pointed out that Zhang Fei culture and immigrant culture are its comparatively advantage culture and that its urban image can be effectively improved based on this culture position basis.