跟着从文游湘西——论沈从文文学“湘西世界”与湘西旅游之形象定位及营销

On Western Hunan's Tourism Image & Its Marketing

湘西旅游业和其他多数行业一样受困于目前经济局势,欲摆脱困境持续发展,吸引更多游客最关键。旅游学研究发现,旅游地形象是吸引游客最关键的因素之一。因此发掘湘西最容易被游客所感知、识别、并留下深刻映像的沈从文及其文学"湘西世界"所蕴含的相关元素和信息,建构和推广能充分吸引游客的湘西旅游形象尤为重要。

The western Hunan s tourism industry,like the others,is hindered in current economic.To bail out from the difficulty,it is the key to attract more and more vistors.Studies discovered that tourism image is one of the most important factors.So it is particularly important to built and promote a concrete,lively and appreciable tourism image from Shen Cong-wen s ＂Xiangxi world＂ in his literature.