英汉动物词语的隐喻认知与动物商标翻译

Metaphorical Cognition of the English and Chinese Animal Metaphorical Words and Strategies of Translation of Brand Named by Animal

在英语和汉语中都有大量的动物词汇,其隐喻涵义也相当丰富。本文通过英汉动物词汇的隐喻认知意义的异同对比分析,从动物隐喻的角度探讨了一些带有特殊文化内涵的动物名商标英译中存在的问题和翻译策略。

Both Chinese and English languages are rich in the animal metaphorical words. This paper made a contrastive study on the cognitive features of animal metaphors,followed by exploring some translation strategies of the brand named by animal.