国内市场调研业存在问题及发展前景

Inner market investigation's existing problem and development foreground

调查研究行业发达与否是一个国家经济是否发达的标志之一,其发展现状及前景对于各行各业的信息获取、战略决策都有着非常重要的意义。因此,本文对国内调研业发展中存在的主要问题进行了综合分析,并有针对性地提出了具体的解决措施,最终对该行业未来的发展趋势和前景进行了分析预测。本文不仅对正在快速增长的国内调研业中诸多问题的解决具有切实的指导意义,而且对于以往相关研究鲜有涉及的方面展开了自己的调查研究和分析论述。

The development level of market research industry is an indicator of a nation＇s economy.Nonetheless,there is little systematic and concrete research about this industry in China.This paper finds out the obstacles in the development of the Chinese market research industry and put forward a series of measures that should be taken to remove these obstacles.Besides,the development trends and prospects of this industry are analyzed and forecasted.