FDI对我国民族品牌的消极影响及对策分析

FDI's nagative influence on China national brand and its countermeasure analysis

本文深入分析了改革开放以来FDI对我国民族品牌产生的消极影响,强调了民族品牌是促进我国经济腾飞的重要保证,提出了"中国人用中国品牌"的观点,建议政府运用法律支持、政策保障、舆论宣传等手段扶持民族品牌发展,倡导全社会形成"以用国货为荣"的民族意识。

This article analyses in depth the negative impacts that foreign direct investment（FDI） has had on China＇s national brands ever since the reform and opening up,emphasizing that the national brands are the important guarantee for promoting China＇s economic take-off.It puts forward the viewpoint of ＂Chinese people use China brands＂,suggesting that the government should back the development of national brands through means of legal support,policy protection,publicity and so forth,advocating that the whole society should forge the national consciousness of ＂being proud to use domestic goods＂.