摘要
分析了图书馆公众形象传播中普遍存在的问题,提出了成立统一管理机构,导入C I系统,重视大众媒体,多种传播手段相结合,积极进行新闻策划的应对策略。
Common problems in propagation of library public image were analyzed and certain strategies for their solution were suggested, including establishment of unified management organization, introduction of CI system, attachment of importance on public media, combination of multiple media, and active planning of news.
出处
《中华医学图书情报杂志》
CAS
2009年第6期25-27,共3页
Chinese Journal of Medical Library and Information Science
关键词
图书馆
公众形象
形象传播
媒体运作
library
public image
image propagation
media operation
