中兴通讯:抓住机会以和取胜

ZTE:Seizing the Chance,Succeeding by Peace

中兴通讯是中国电信市场最主要的设备提供商之一，并为全球140多个国家的500多家运营商提供产品与服务。2003年以来，中兴通讯（简称“中兴”）的复合增长率达粥，5％，今年上半年突破40％。相比中兴，世界三大电信设备商相形见拙了：2909年，状况最好的爱立信虽然同比收入上升7％，但净利润同比仍下滑57％，诺基亚、西门子营收都大幅下挫21％左右。

For Chinese companies like ZTE,the inherent advantages of human will exist in long period,and the innovation ability is quickly strengthened.Along with early layout of the emerging markets,the impact of the financial crisis on company is relatively small.This structure advantage means that the opportunities of ZTE outweigh the risks in the financial crisis.In the past previous major industrial reshuffles,ZTE successfully seized every opportunity and the main advantage is the cost advantage.For most businesses,the cost strategy is the most important.ZTE in 3G layout has maintained a prudent attitude.It insists on inputting WCDMA and quietly drafting of international standards.At the meanwhile,it gives a smooth transition to CDMA2000 on the base of large-scale slandered commercial CDMA95.Statistics show that in the view of device systems,ZTE ranks the first place,account for 36% consolidated share with China Telecom CDMA2000 42% cumulative market share and China Mobile TD-SCDMA 35% of the market share.In China Unicom WCDMA,it also accesses to 22%-than-expected share.