城市企业视觉识别设计发展研究

The development research on visual identity design in city enterprises

通过对城市企业视觉形象设计情况的调查研究,做出具体的解决方法即加大重视视觉识别设计发展力度、努力提高设计人员综合素质,并对视觉识别设计的各个要素做出具体实施思路。

Based on the investigation into visual image design of city enterprises, this paper gives the specific solutions,including increasing attention to the development of visual identity design and making efforts to improve the overall qualities of design staff＇. It presents the specific implementation ideas on the various elements of visual identity design.