摘要
"精明强势"的曹国伟懂得"什么时候该算,什么时候不该算",对"算与不算"尺度的精准把握让他在新浪打拼10年后,最终赢得了对这家公司的控制。
Charles Chao,the 44 years old president and chief executive officer of online media company S1NA,acquired 9.41%equity of SINA with USD 180 million together with SINA's senior management on September 28,becoming the largest shareholder of SINA. Rational,cautious,and conservative,these words are usually used to describe Chao.His previous financial work experience has taught him how to ensure the biggest benefits.When facing the sliding sales in 2005,he redesigned the advertisement sales system,marking SINA's leading position in the portal advertisement sales. Different from other financial leaders,Chao not only well understands technologies,but also cares about details.SINA's featured products like highprice mergers,real-time news reports,celebrity blogs and microblog are his decisions. He takes swift actions with clear goals.When SINA's business model was questioned by the industry,he still believed SINA's advertisement boasts large potential.With great efforts in technologies and human resource,his investments in social networking,video and mobile Internet businesses paid off. Chao is also an expert in enlarging commercial profits with capital means by smooth communication with shareholders and investors.He also sees questions from others' perspectives to achieve a winwin situation among all sides. Though busy working,he continues to pursue a balance between work and life.His experience has provided China's professional managers with brand new inspiration.
