曲阜旅游地生命周期分析及其调控研究

The Analysis and Regulation on the Qufu City Resort's Life Cycle

根据旅游地生命周期理论,目前曲阜旅游发展已经进入到巩固阶段。运用直线预测方法和指数预测方法分析,发现曲阜旅游仍将不断巩固发展和持续快速增长。为防止曲阜旅游地生命周期发展为停滞阶段,应适当控制曲阜旅游地游客数量,积极推动品牌与形象的创新,加强和改进市场营销工作,并不断断强化旅游服务、完善旅游业要素。

According to the resorts life cycle theory,Qufu s tourism developing is in the stage of consolidation.By the predication based on the methods of linearity and index,we can infer that Qufu s tourism will keep developing sustainably and rapidly.To avoid the stage of stopping,we should control the tousit number,improve the the innovation of brand and image,enforce the marketing and consummmate the tourist service.