泛北-东盟背景下的广西高端旅游市场开发探析

Analysis for Market Development of Guangxi High-end Tourism in the Background of Pan-Beibu Bay—ASEAN

高端旅游是发达国家旅游产业提高利润率的主要手段,但这种旅游方式在中国尚处于起步阶段。广西旅游业一直存在效益低下问题,开发高端市场是解决问题的良策之一。在表述高端旅游的概念及研究进展的基础上,以建立泛北-东盟广泛合作为机遇背景,分析广西高端旅游市场的发展条件,讨论广西高端旅游的战略构想,并由政府和企业2个层面提出建设广西高端旅游的对策与方法。

High-end tourism is the principal means of tourism industry in developed countries to increase profit margins. However, this form of tourism is still in its infancy in our country. Guangxi Province Tourism always has the problem of low efficiency, so developing high-end market is one of good ways to solve the problem. Based on the description of the High-end tourism＇s concept and research progress, as the opportunities background of a broad cooperation between Pan-Beibu Bay and ASEAN, the article analyses the conditions of Guangxi high-end tourism market, discusses the strategic concept of Guangxi high-end tourism , to propose a solution and method of Guangxi high-end tourism construction in terms of government and enterprises.