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乡村旅游者消费行为模型研究 被引量:4

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摘要 由于城市休闲空间的挤压效应,越来越多的城市休闲群体青睐于乡村旅游的度假形式。然而其理论研究尤其是消费者消费行为理论研究却处于起步阶段。本文在分析乡村旅游者消费行为的特性基础上,设计了相应的乡村旅游者消费行为模型。在米德尔顿原有消费行为模型的基础上,补充了新的内容和形式,并提出了模型的核心组成部分。
作者 王伟
出处 《商场现代化》 2009年第31期51-52,共2页
基金 2009年浙江省旅游局科研项目立项资助 项目编号:2009LC45
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