NBA网络传播概况的解析与思考

Research and Ponder on Internet Spreading of NBA

运用文献资料、逻辑分析等方法对NBA网络传播进行了研究,研究结果:NBA是美国首个为海外球迷提供特定语言网站的职业运动联盟,NBA.comTV可以处理拍摄、企划、后期制作与播放等整个流程的工作。NBA建设了包括中文网站在内的5个国际官方网站,并在我国实现了宽频赛事直播。NBA网络传播体现了赛事传播的主体化、传播范围的国际化、传播内容多样化、传播方式的交互化及跨媒体的合作频繁等特征。对NBA网络传播策略及其效果进行研究,对于促进我国体育竞赛表演业的发展有一定启示意义。

After Researching on the Internet spreading of NBA by using the method of literature review and logic analysis, it shows that the market of internet spreading of NBAhave already been basically mature, NBA has already established their own websites yet, and developed diversificated internet games spreading by cooperating with several big media companies. NBA was the first sports league which provided the oversea basketball fans with specifically language websites, and established as much as 5 international official websites including Chinese language, and made the wide--screen live--broadcasting come true in China. The internet spreading of NBA embodied the characteristics of the subjective of games spreading, and the internationalization of spreading range, and the diversification of spreading content, and the interaction of spreading ways and frequent co--operations striding over medias.