2P J Baron and R, D. Mueller, "Consumer perceptions in Eastern European food markets", British Food Journal,1995,Vol.97,No. 2, pp. 34-45.
3S Nicholas Samuel, "The purchasing behavior of Shanghai buyers of food and beverage products:implications for research on retail management', British Food Journal, 1997, Vol. 99,No. 4, pp. 36-52.
4H Vernon- Wortzel and L Wortzel, "The emergence of free market retailing in the People's Republic of China: promises and consequences", California Market Review, 1987(Spring), Vol. 24,No. 3, pp. 59-76.
5Del I Hawkins, Roger J Best and Kenneth A Comey, "Consumer behavior: Building Marking Strategy",China Machine Press, 2000.
6T S Chan and G Lin, "An empirical analysis of consumer decision processes in the People 's Republic of China", Journal of International Consumer Marketing, 1992,Vol. 4,No. 4, pp. 33-48.
